Djarum Cherry was first introduced to the US market in 2003, together with Djarum Menthol and Djarum Vanilla. When launched, it was the first cherry-flavored clove cigarette in the world. It is distributed not only in Europe but also in other continents such as Africa and Asia. It was awarded Inter-tabac Stars in 2008 for the most interesting new product.
Each unit includes 10 packs of 20 cigarettes (total 200 cigarettes).